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The Best Tools for Marketing Project Management

Marketing campaigns can be demanding to organize and run — they’ve got many components and intricacies ranging from managing creative assets to addressing client feedback. Streamlining the whole process can also be a bit tedious. Ensuring that every member of the team produces the desired results within the set timeline is a task in and of itself. Smart project management is, therefore, a key component to every successful marketing campaign.

Since all these tasks can be troublesome to handle, are there tools that simplify the whole process? Absolutely. There are plenty of options in the market that can contribute to different parts of the marketing process. From email management software to analytics and team management, there are countless tools that help with marketing campaigns specifically.

In the list below, we’ve outlined the most effective tools for tackling marketing project management and program management on the market. These tools, while they cannot do everything natively, can significantly ease the entire process and boost the chance of a successful marketing campaign in their area of specialization.

The list includes both free and paid software as well as solutions for startup companies, small enterprises and big corporations.

Hive starts at $12 per user every month, with an initial free trial of 14 days.

This is a more simple Kanban-only option for smaller teams or individuals looking for a marketing project management tool. Within each board there are cards that define the project. These cards can be organized into phases representing different sections of a project. Trello also allows color-coding of the cards as well as attaching files or images to them. Each board corresponds to a project in most cases, with more significant projects hosted under different boards. Team members can also join and collaborate on the boards.

Trello offers a free basic plan and a $9.99 per user monthly subscription for every user on the Business Class plan.

Hubspot’s most preferred and used feature is its email marketing functionality, which often outshines the other marketing tools available within it. Its email feature enables the user to create customized emails and send them to a list of contacts, a process that is greatly simplified using its drag and drop functionality, as well as other integrated services.

True to its marketing core, the software offers A/B testing, revenue analysis tools for each email, and a host of other analytics available to the user.

Hubspot is free for small teams with a limited set of marketing tools. Beyond that, one might need to cough up at least $800 to cater to larger groups and for access to premium features like SEO and blog management.

To get more information on pricing, you have to visit Canto’s site and submit a query, but there is a free 15-day trial that you can access immediately.

Dropbox is, at its most basic, a file-sharing service that stores documents in the cloud. If you plan to use Dropbox for your business, you can utilize features such as team folder management, file and version recovery, an admin dashboard to monitor team use, and third-party integration with over 300,000 tools.

Dropbox Paper is another great component of Dropbox — its a collaborative document made for creative work where you can take notes, assign tasks, provide comments, and upload files into one document. If you’re looking for a simple note-taking and to-do list app, Dropbox Paper could be the perfect choice.

Dropbox starts with a free tier, and the “plus” version begins at $9.99 per month.

This is yet another email manager for commercial use. Just like Hubspot, it offers a drag and drop editor for ease of use. It also has tons of templates to choose from and modify to suit one’s needs. Additionally, MailChimp offers email personalization, A/B testing, ad management, CRM tools and a plethora of other functionalities.

The biggest difference between Hubspot and MailChimp is its pricing. The latter is much cheaper, starting at just $30 per user every month under the paid plan. There’s also a free plan available, which you can use if you’re sending emails to less than 2,000 contacts.

No marketing campaign is complete without analytics. Few do it better than Google Analytics, an essential marketing and analysis software that’s a must for every online business. One can easily view reports of website traffic on custom dashboards that can be made for different marketing campaigns. Google Analytics makes it easy to measure advertising ROI, track website traffic, and drive strategy for the marketing campaign at large.

There’s a free option available, which is the most commonly used. A premium enterprise version is also available, starting at $150,000.

Almost every marketing campaign in the recent memory has had at least some social media presence. Hootsuite is just the right software to manage social media marketing. The software provides a platform to plan and schedule social media posts over a variety of popular social media platforms, saving a lot of time on the social media manager’s side. It also provides performance reports after deployment, allowing the team to learn from the previous posts and plan for better campaigns in the future.

For 10 social media profiles under 1 user, Hootsuite is available for $29 per month. The functionality can be stretched for up to 10 users starting at $599.

Asana is a user-friendly tool that can easily manage small and larger projects in the marketing project management space. The software is designed around tasks and subtasks arranged into different sections that can be assigned to either an individual or teams. For each task, the project manager and the rest of the team can communicate in the same place, keeping communication for each project at a central, easy to access location.

Asana has a free basic plan for individuals just starting out, a premium plan for $13.49 per user per month, a $30.49 per user monthly business plan, and an enterprise package with custom quotes. Discounts are also available for users who pay yearly.

Clarizen is a unique project management solution with a wide range of services for companies of every size. The tool packs powerful project management tools in a well-designed, easy to use and customizable interface for ease of use. Among the key features in its project management docket include due dates for projects, deliverables for each task, milestones, task dependencies, among others.

The software’s project dashboard brings all the tasks and communication to one central place, allowing for quick access to reports, finished and unfinished tasks, documents and generated reports. Clarizen also allows for collaboration between teams with easy visibility of tasks between the different layers of the organization. The tool can also be easily integrated with a host of other services, including Slack and Google apps.

Clarizen offers a free trial plan alongside two payment options — enterprise and unlimited editions. Pricing is available upon request.

Basecamp is a cloud-based tool with lots of features for individuals, project managers or even marketing teams for collaboration on tasks. Some of the features ideal for marketing project management include to-do lists for tasks, which can be assigned to different users, and tasks that the system will automatically follow up on when the due date lapses. It also has a Message Board, where conversations for each project can be made separately, with file and image sharing enabled. Communication can also be personalized too, allowing the distinction between messages sent for the whole team or with selected members.

It also has a real-time group chat feature and a tool that enables the client to view the progress of the project. As with the majority of services on this list, Basecamp can also be integrated with other products for reporting, analysis, and time tracking, among other features. Aside from its cloud-based solution, Basecamp can be integrated with iOS, Android, Mac, and PC.

To use the tool, one can either choose a business package or a personal package. The personal package is free for personal use, and the business package comes with a 30-day trial and costs $99 every month for unlimited users and projects.

Zoho is a web-based CRM suite that is best used to manage leads, purchases and pipelines. Among the tools in its arsenal are automated tasks like accounts management, lead tracking, prospects tracking and other sales tasks. Zoho also has a native chatroom that can either be private or public, and the ability to track the time spent on projects. The tool also has features outside of the project management and marketing scope, including HR and finance management.

Zoho has a basic plan that goes for $10 per user monthly, a premium version for $20 a month, an ultimate package at $35 a month, and an enterprise solution with custom pricing.

Domo is an analytics tool that can collect and synthesize data from thousands of sources and provide actionable business insights. With the tool, one can custom-design a variety of applications, connect various sources of data, analyze and store them. Its features are grouped into five categories: collection, preparation, storage, visualization, collaboration and prediction.

Aside from data analysis, the software can manage tasks and provide a collaborative platform for team members on the project. An android app is also available for use alongside the software.

The pricing starts at $95 per month for every user up to 5 users.

This is a highly customizable tool that helps users to manage their projects. Features include setting up priorities for tasks, assigning them to specific team members, managing an entire project, and reviewing its progress. Besides automating the whole workflow, the software also provides a centralized platform for digital collaboration and integration with various other services.

Workfront has four pricing plans — you must request a quote for each plan. Some of the plans include a team package for a single collaborative group, pro package for a single department in a company, business plan for up to ten departments, and enterprise for an unlimited solution.

Teamwork Projects is a cloud-based software for managing collaborative projects done by small teams. Key highlights for the software include Gantt charts to visualize project progress, and task dependencies to notify team members or stakeholders if a process they are related to delays throughout the project. The software also includes time tracking and a native messaging platform that allows for comments, tagging and notes to communicate with other team members.

Teamwork Projects is available for free if you’re under five team members and have a maximum of two projects. There are also three paid options, ranging from a pro subscription at $9 per person per month, premium subscription starts at $15 per person per month, and there is an enterprise package that is billed annually.

Although not typically classified as a project management software, Slack can be a handy tool that could make the entire process smoother. Slack takes corporate communications to a higher level, keeping communications organized and centralized in one place. Slack allows for the creation of channels for different sections of a team or different teams altogether. The service also organizes messages based on priority, an added plus for productivity.

Slack has three payment options, a standard plan that goes for $6.67 a month per user, a plus plan for bigger enterprises going for $12.50 a month per user and an enterprise package for which a custom quote has to be requested. An annual payment plan is also available.

These tools barely scratch the surface of marketing project management tools that exist in the market — this list features some of the top tools in their category that have the most useful features. Rather than trying to pick a single application in the list, it’s advisable to apply a combination of tools that best suit the campaign’s needs at its different stages, since each tool is designed for certain types of tasks.

If you have any other favorite tools for marketing project management, please let us know in the comments below.

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