How to Leverage Multipliers to Reach More Potential Customers

From client testimonials to brand ambassadors, multipliers help you spread the word about your business

Whether you’re a freelancer or a small business, you can’t be everywhere at once. There is only so much you can do on social media. There are only so many conferences that you or one of your staff members can attend.

When you start to feel the pressure of thinking about all the things you should be doing or could be doing, you need to remember the power of having “multipliers” on your side.

Basically, a multiplier is someone who tells other people about you or your organization/company on your behalf — whether paid or unpaid. They cover social media channels that you cannot, substitute for you (or at least spread your message) at conferences you can’t attend, or simply tell other people about you and your product or service.

Here are some of the main types of multipliers and how you or your business can take advantage of them.

After you have completed a project for a client, it’s a great idea to ask them for a short testimonial about their experience with you. A testimonial of 2–3 sentences is a great way to establish that you or your company has provided value to someone and that person would recommend you to others.

A client testimonial can be posted on a specific page of your website where you collect the best testimonials you have. If you are just starting out with your business, a page with even 2–3 testimonials is valuable for establishing you as a credible service provider.

You can also use the quote to make a graphic that can be shared on social media. All of the various social media channels are great outlets for sharing a graphic with a quote from a client. I like to also include a photo of the person who is offering the testimonial. For my copy editing clients who’ve published a book, I sometimes use an image of the book cover instead of a photo of the author.

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