No Readers? Learn to Fish.

You won’t catch any, if you are trying to catch them all.

Are you not getting throngs of readers, salivating over your well-written articles? Do you keep refreshing your stats, hoping those dwindling numbers of reads will rise into double or triple digits? Are the wolves howling, signaling your demise?

I’ve got the answer: learn to fish.

I feel like Jesus telling you, “yo, folks, cast your nets on the other side of the boat.” Follow me, y’all. I’ll make you fishers of readers. (Miracles, water-walking, and raising from the dead not included.)

Russell Brunson brought me this idea via his book DotCom Secrets. He knows his stuff: companies pay him $100,000 for a day’s worth of consulting. He hosts business conferences that sell $50,000 tickets, only available to companies making over $1 million in annual revenue. Needless to say, I haven’t attended these conferences. I bought the book. And then, after being impressed, I bought his other books.

Now I share what I’ve learned with you. Together, we can be successful fishermen and fisherwomen.

My dad tried to get me to fish, but I hated it. It was messy and boring, and I ended up with a hook embedded in my hand. It sucked. But I’m a dad now. I needed something to bond with my son, and fishing fitted the bill.

I read some books and did some Googling. I wanted to catch all the fish. I bought the poles, bait, and tackle boxes, and out to the ponds we went. We caught some sunnies: little fish with big teeth and sharp spines, and no meat. Other people were catching trout: big beautiful and fat fish.

This brings up a couple of “lessons learned” to apply to writing:

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